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PLR, What Is PLR And Is It Legal to Use?

what is plr

‘What is PLR and is it legal to use on my site?’ If you listen carefully to the noise in the market, you will hear this question asked by marketers and webmasters in discussions all-around the Internet. Let’s examine the term ‘what is plr’ first and then talk about its legality in another article.

When a curious searcher keys the term ‘What is plr’ into Google or any major search engine, more than likely they are referring to ‘Private Label Rights’. Then again, it depends on who is doing the search. If the searcher is a webmaster or an Internet marketer, then more than likely they are referring to Private Label Right’s content.

What is PLR?

The term PLR from the perspective of an Internet marketer or webmaster is an abbreviation for the words Private Label Rights.

Private Label Rights is a licensing level for different kinds of resell rights products. Resell rights products can be Videos, eBooks, Articles or even a ‘Business in a Box‘ style plr. Just to name a few.

Even though PLR is a licensing level, it is sometimes referred to as a top level umbrella name for all kinds of resell rights products.  So If I say PLR I could be referring to products with any licensing level attached including Master Resell Rights and Resell Rights license. Your license is your key to what you can do with your PLR.

CLICK HERE now to get 20 Free Sample PLR Articles and an EBook about PLR.

PLR Licencing Levels.

There are many licensing levels with PLR products but I will only discuss the three main ones here, including the Private Label Rights licensing level. Understanding the PLR licensing levels will give you a good foundation of “what is plr?”

Private Label Rights, or PLR (Yes, This is also a licensing level as was previously discussed)

Private Label Rights is the licensing level you need to have for your product if you want to edit the content for your business.  One major value of having Private Label Rights to the content you purchased is the ability to sell the Master Resell Rights and the Personal Use Rights license to other users.

Master Resell Rights

This licensing level will allow you to use the content as is without altering it. You likewise can sell the same rights to another user including the Personal Use Rights. Under no circumstance can you change the contents of the package.  You must use it as it is.

Personal Use Rights

Personal use rights will give you the ability to use the contents of the product for your personal use only. What this means is that you can post the content to your site but you cannot sell it again to others.


When you use PLR products in the way it should be used, you will save yourself time and money. Do not listen to the noise in the market. Listening to individuals that are not informed about PLR will cause you to miss out on a fantastic opportunity to build your business and brand.

As a reminder CLICK HERE to get 20 Free PLR Articles and an free report that will show you how to use PLR.


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Private Label Rights And Master Resell Rights

Purchasing private label rights articles and eBooks for resale is relatively easy and quick. PLR and MMR products are cheap, but understanding the differences between PLR and MRR gives you a better understanding of what you’re buying. It also lets you know how you can sell both types so that you have a better way to market your products.

When Private Label Right’s articles and eBooks are first launched for sale by the publisher, they are relatively cheap to purchase.  PLR packages are sometimes sold on a dime sale for as little as $7.00, but the price goes up after several days or sales. I always like to acquire my packages on the dime sale, so I buy cheap and sell high.

When purchasing private label rights and master resell rights to digital products you should always make sure you understand the laws that protect both you, the consumer, and the creator. This will ensure you never get into trouble.

To be successful with PLR and MMR products, you have, to be honest in the way you use the material. Honest means to use the products as per the license agreement and rights.

Private Label Rights

In addition to allowing you to purchase a product, PLR also allows you to change or modify it in any way you want to. Basically, you can treat a PLR product as if you created it yourself. However, you are not allowed the claim to the resell rights to the PLR content. In other words, you cannot pass on the Private Label Rights of the product to your customers.

PLR content is a valuable investment, but you should always make sure you read the fine print because some licenses will have more restrictions than others.

Not all PLR material can be modified, and not all can be given away for free. Branding rights get confused with Private Label Rights products but keep in mind that some products will allow you to brand a product with affiliate links. In other words, branding rights are not the same as PLR, rights.

A standard Private Label Rights license may include the following terms and conditions listed below.

Common Private Label Rights Terms And Conditions

  • [YES] You Can package the product
  • [YES] Product Can be used for yourself. Personal Use
  • [YES,] You Can see the product as is for price not less than $7
  • [YES,] Product can be added to a Membership Site or Bundled with other products as an incentive.
  • [YES] You Can use this product to create audio/webinar/video material.
  • [YES,]  You Can Give Away The Product (excluding The Source Code Files) To Your members and customers as incentive or gifts.
  • [YES] You Can modify the sales pages or graphics in any way you wish.
  • [YES] You can change the Product Anyway you want to by adding and removing content or create a new product. Break It Up Into Articles, mail or use as online lessons for your customers.
  • [YES] This product can be added to membership sites where persons are paying you a subscription.
  • [YES] You can put your name on this product as the author.
  • [YES] Can give away for free in exchange for leads.
  • [YES] Can be edited completely and your name put on it
  • [YES] Can edit or create your own covers for this product
  • [YES] Can sell resell rights
  • [YES] Can sell master resale rights
  • [NO] You can’t transfer the Private Label Rights to any third party, or give away the rights.
  • [NO]  Cannot Add to non-paying membership sites
  • [NO]  You can’t just pass away the product to anyone

Master Resell Rights

MRR will allow you to resell the product with regular resell rights that come with the product, which basically means the person you sell the product to will be able to resell it to their own customers as well. This means that MRR are more preferable for prospects who would like the freedom to distribute the products among themselves as a way to maximize profit. MRR rights work a lot like resell rights in the sense that you are allowed to distribute the product to your customers and make profits, but you are not authorized to alter the content in any way.

In the case of Resell Rights, you cannot claim authorship or add resell rights to the product. The reason for this is that products in this category are designed to be sold to buyers who intend to use the products for their own profit without giving another person the rights to redistribute or resell the product.

Understanding these rules is critical for when you want to buy or distribute products such as eBooks, PDFs or other digital products, because some of these products may have challenging regulations.

In case you feel you need more information on some of these regulations, you could always contact the creator of the product or a professional who understands the rights to digital products. I have listed some of the common rights that are associated with Master Resell Rights of a product.

Common Master Resell Rights (MRR) Terms & Conditions

  • [YES] You Can Package The Product
  • [YES] You This Product Can Be Used For Personal Use.
  • [YES] Can be sold without modifying it
  • [YES] Resell Rights privilege can be passed on to who you sell to.
  • [YES] This product can be added to membership sites or given as a bonus with other products.
  • [YES] Can be used to create audio/webinar/video products
  • [YES] Can Give Away The Product (NOT The Source Code Files) To Your Subscribers, Members or Customers as a Bonus or Gift.
  • [YES] Can change sales page and/or graphics
  • [YES] Can be added to paid membership sites
  • [YES] Can sell master resale rights
  • [NO] Cannot be added to non-paying membership sites
  • [NO] This product can’t just be given away to anyone.
  • [NO] You cannot edit the product in any way.

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How To Get Started With Private Label Rights, PLR

To get started with Private Label Right, or PLR for short all you need is a website and PLR education. Do you operate a website or get involved in blogging, sending email newsletters, and email blasts? If you answer “Yes,” then using PLR will give you a distinct advantage. Sometimes you may have felt like you were being stretched thin in creating your content and dreamed about having access to unlimited web content to use.

Many people are still unaware of the power and convenience of Private Label Rights, and as a result, they continue to suffer from their marketing campaigns because of using the low-quality content they get from content creation sites. Not all content creation sites are bad, however.

When you tap into the power of the PLR product, you move one step closer to setting up an internet empire, which is, of course, the dream of most internet marketers. With just a little creativity you can use PLR to earn you consistent income 24 hours a day and seven days a week. However, as is the case with any business, you do need a few tools to make sure your efforts yield positive results.

Tools you Must Have when working with Private Label Rights, or PLR

PLR Dashboard: this is a free PLR management program that makes it easy for you to organize your PLR content so you can locate it when you need it. It makes it easy for you to track how much money you are spending,  store login URLs, optimize file count, and other things.

An email auto-responder: you need to have an email auto-responder when setting up an online business. It will allow you to follow up closely on your prospects, manage newsletters and it will give you an easy way to contact your list.

If you have never worked with an autoresponder before, you can use Get Response training guides to get up to speed.  They also have unlimited customer support.

Get Response is recognized as the leader in email marketing because the platform offers great email deliverability rates, excellent customer support, low pricing, and much more.

Reliable hosting: Without reliable web hosting you would not be moving forward. I am using Host Gator for my web hosting, and I have not look back ever since I began using them. Using unreliable hosting will cost you to lose money because of the hosting company servers being offline. Some hosting companies have terrible support.  Sometimes you need assistance right away when you have an issue, and if you cannot get help, your business will suffer.

Processing payments: whatever type of Private Label Rights products you choose to sell online, you will need a processing service to be able to charge from credit cards and the like. With payment processors like PayPal or ClickBank, you can set up a payment platform in minutes. JVZoo is also a reliable payment processor partner.  JVZoo is the payment processor company that I use.

Regarding payment, you the product owner will decide on the commission percentage to offer to affiliates and sales made and JVZoo should take care of the rest. When you set up the basics, you can then move on to selling products.

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